Another fact Statistic Brain found in its research is that 10% of online daters try online dating for 90 days but then cancel their subscription.
We think this number could also include those who have met their ideal match, which is why the wanted to leave the dating site.
If singles do decide to pay for a dating site, it’s still a more affordable option than trying to meet someone by going out — because you might be paying for a new outfit, Uber or other forms of transportation, as well as drinks and food.
Speaking of money, Statistic Brain reports that the online dating industry’s annual revenue is over $1.9 billion dollars.
It’s also estimated that there are nearly 8,000 dating sites worldwide.
These include everything from Match, the first dating site ever, to Bristlr, a dating site for beard lovers that was founded in 2014.
From 2010 to 2015, revenue expanded at an annual rate of 5%.