Steam makes it easy to deploy updated builds anytime you wish, so make use of it to iterate on your product and help customers with issues.When deploying an update, it's helpful to post an announcement in your Steam Community Hub so that customers can tell what has changed.To update your game or software build, simply follow the same instructions for creating your initial builds in Steam Pipe.
Steam makes it easy to patch your game or add content at any time that you need to in order to best serve your audience on your schedule.
Feel free to update as often as you need to, but remember that players who have your game installed will need to download each update before they can launch the game again, so be considerate if your updates are large in size.
You can sell it as Downloadable content (DLC) or as in-game purchases.
Or you can simply include it in the base game as a free content update.
Whether you have a small bug you need to fix or a major content addition, Steam has a robust set of tools to announce your update and get it into the hands of your players.