Some 42% of Americans know someone who has used online dating, up from 31% in 2005.

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.

And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.

This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.