Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
By May 2013, Tinder was one of the top 25 social networking apps online, based on frequency of use and number of users.
Initially, instead of utilizing Tinder's current swiping motion for making matches, users had to click either a green heart or a red X to select or move on from a displayed photo.
Sean Rad has served as Tinder's CEO on two occasions.
He was the company's initial CEO until March 2015, when he was replaced by former e Bay and Microsoft executive Chris Payne.
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