Despite being a relatively young industry, online dating has already become one of the most profitable types of business to be found on the Internet.Online dating services currently attract millions of users every day, and the industry as a whole is making hundreds of millions of dollars each year.
ONLINE DATING I ntroduction Online dating is a relatively new phenomenon.
It arose during the late 1990s, at the same time that the Internet itself was becoming increasingly popular.
There are currently hundreds of dating services to be found on the Internet.
In addition to Match.com, some of the more popular sites include Lava Life, Date.com, Yahoo!
The service attracted 60,000 members during its first year in operation; by 2005, it had acquired more than 15 million active users, as well as “about one million paying subscribers from more than 246 countries” (“History of Online Dating” n. The online dating industry as a whole is currently worth millions of dollars each year, and it is expected to continue to grow in the upcoming future.