One of their highest-volume keyword phrases is “what is love.” That's not a terrible keyword phrase for e Harmony, but you have to wonder whether everyone who lands on the website for that term is actually looking to define the word “love,” or if they're just looking for the timeless Haddaway song?
e Harmony would be wise to reevaluate their content strategy, especially around the keywords that Match owns, such as “online dating.”In one corner: Match. Dating is social, and the stigma around online dating is virtually dead.
Match's social media traffic makes up 3.4% of its total website traffic. Its social media traffic makes up 0.8% of its total website traffic — a number so small it doesn't even appear on our chart above. This combination should mean that both e Harmony and Match have the ability to get a large percentage of traffic from the social platforms.
Looking at the same Spy Fu data for e Harmony, they rank for 14,002 total keywords, and ranks on page 1 for 5,579 of keywords.
Those page 1 rankings look pretty good compared to Match, but all of e Harmony's keywords only drive 1.06M monthly clicks.e Harmony ranks for a lot of keywords that probably aren't going to move the needle for the company.
To do this, we dug into the website analytics of each company.
We used Nacho Analytics and Spy Fu to take a peek at each company's Google Analytics.
In terms of revenue, e Harmony is a distant second, bringing in an estimated $250 million per year.