Microsoft announced that 50 Xbox Live titles would be available by the end of 2003.
It was changed later, wherein all Xbox Live titles included the universal gold Live bar.
By the time of the Xbox 360, all titles were required to provide at least a limited form of Xbox Live "awareness".
Steve Ballmer and Bill Gates both had a vision of making premium download content and add-ons that would attract many new customers.
Based on this reasoning, the console included a standard Ethernet port (10/100) in order to provide connectivity to common broadband networks, but did not include a modem or any dial-up support, and its online service was designed to support broadband users only.
Leading up to the launch, Microsoft enlisted several waves of beta testers to improve the service and receive feature feedback. (which never was released officially) and NFL Fever 2003 to beta test.